Essay on The Things They Carried by Tim O’Brien - 1693 Words

â€Å"The Things They Carried† by Tim O’Brien is a short story written about the Vietnam War. The title has two meanings. The first is their duties and equipment for the war. The second, the emotional sorrows they were put through while at war. Their wants and needs, the constant worry of death were just a few of the emotional baggage they carried. During the Vietnam War, like all wars, there were hard times. Being a soldier wasn’t easy. Soldiers always see death, whether it be another soldier or an enemy. In â€Å"The Things They Carried,† Tim O’Brien explores the motivation of solders in the Vietnam War to understand their role in combat, to stay in good health, and accept the death of a fellow soldier. â€Å"What they carried was partly a function†¦show more content†¦If the soldiers found a weapon worth carrying they would pick it up such as, captured AK-47’s and black market Uzis. All of the men in the platoon carried sentimen tal items. Some carried good luck items and some just souvenirs from their tour. For example Jimmy Cross carried pictures and letters from a girl that didn’t love him like he wanted. Kiowa carried a bible. Henry Dobbins carried his girlfriend’s panty-hose around his neck. Norman Bowker carried a thumb from a corpse that was given to him by Mitchell Sanders. Towards the end of the story Lieutenant Cross realizes he is not doing his job well if he is thinking about Martha. After Lavender is shot, Cross decides that he is going to straighten up and be the leader he should have been all along. Cross blames himself for Lavender’s death.† He felt shame. He hated himself. He had loved Martha more than his men, and as a consequence Lavender was dead, and this was something he would have to carry like a stone in his stomach for the rest of war.†(O’Brien 101) Immediately, Cross has a talk about his new expectations.†Commencing immediately, heâ⠂¬â„¢d tell them, they would no longer abandon equipment along the route of march. They would police up their acts, they would get their shit together, and keep it together, and maintain it neatly and in a good working order.†(O’Brien 105) After Lavender is killed, Cross has the motivation to fulfill his role in war as the leader of the platoon. In a warShow MoreRelatedThe Things They Carried by Tim Obrien1426 Words   |  6 PagesThe War at Home The Things They Carried, by Tim O’Brien, transports the reader into the minds of veterans of the Vietnam conflict. The Vietnam War dramatically changed Tim O’Brien and his comrades, making their return home a turbulent and difficult transition. The study, titled, The War at Home: Effects of Vietnam-Era Military Service on Post-War Household Stability, uses the draft lottery as a â€Å"natural experiment† on the general male population. The purpose of the NBER (National Bureau of EconomicRead MoreThe Things They Carried by Tim O’brien1610 Words   |  7 PagesThe Things They Carried by Tim O’Brien Plot: 1. RISING ACTION †¢ In the summer of 1968, Tim O’Brien receives a draft notice. Despite a desire to follow his convictions and flee to Canada, he feels he would be embarrassed to refuse to fulfill his patriotic duty and so concedes to fight in Vietnam. CLIMAX †¢ During their tour of duty, the men of the Alpha Company must cope with the loss of their own men and the guilt that comes from killing and watching others die. FALLING ACTION †¢ After he returnsRead MoreThe Things They Carried by Tim OBrien1156 Words   |  5 PagesIn Tim O’Brien’s novel, â€Å"The Things They Carried,† imagination is seen to be both beneficial and harmful. This novel consists of a story truth and a real truth. Tim O’Brien writes the book about the Vietnam War based primarily on his memory of the war. He does not remember every detail of the war, thus he makes up some false details to make the story seem more interesting. He does not only describe his own experiences, but also describe the experiences of other characters. He wants the readers toRead MoreThe Things They Carried by Tim OBrien1154 Words   |  5 PagesThe novel The Things They Carried by Tim OBrien begins by Mr. OBrien describing his dramatical events that happened during the middle of his Vietnam experience while he was fighting in the war. Mr. OBrien received his draft notice in the month of June in the year of 1968. When he received this notice Mr. OBrien had feelings of confusion, and that drove him to go north to the Canadian border, and it had him contemplating if he wanted to cross it or not because he does not want to be forced toRead MoreThe Things They Carried by Tim OBrien793 Words   |  3 PagesIn the novel, The Things They Carried, by Tim O’Brien there is an ambiguity assigned to the life of a soldier in the Vietnam war, an ambiguity that represents no clear moral victor, no clear heroes, and seemingly no end. In the movie, Platoon, written and directed by Oliver Stone, the same ambiguity is depicted, with no clear moral direction, no clear heroes, and no clear resolution. In the short story, â€Å"How to Tell a True War Story,† O’Brien talks in great detail about how a true war story, andRead MoreThe Things They Carried by Tim O’Brien550 Words   |  2 Pagespersonnel documents are in order. These are just a few items that need to be checked off of a to-do list, or inventory if you will. In â€Å"The Things They Carried† by Tim O’Brien, the main character, First Lieutenant Jimmy Cross, runs through a series of events that he had his squad carried, both on their person and in their minds. â€Å"The Things They Carried† is about Cross and the soldiers under him and their activities in Vietnam during the war. The story begins with Cross introducing the objectRead MoreThe Things they Carried by Tim OBrien529 Words   |  2 PagesIn the story The Things They Carried Tim O’Brien didn’t mention anything about traditional war heroes. I think this was a great idea, because there are no traditional war heroes. A traditional war hero is someone who is fearless and someone who can’t be harmed mentally or emotionally. But in The Things They Carried the soldiers out on the front lines were emotionally and physically scarred. Tim O’Brien didn’t write about traditional war heroes, O’Brien wrote about normal people, people with differentRead More The Things They Carried by Tim O’Brien580 Words   |  2 Pagesbook, The Things They Carried, author Tim O’Brien tells the captivating story of soldiers and everything they ha d to go through during the Vietnam War. He tells of the many things that change a person during a war and what helped many to get through it. One of the main things that helped them to get through was women. While women did not play a huge role in this book, they did play a very important role. Women were the†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Martha was the lady that Lieutenant Jimmy Cross loved. He carried letters andRead MoreOverview: The Things They Carried by Tim OBrien1510 Words   |  7 Pages The Things They Carried is a novel written by Vietnam Veteran Tim O’Brien. The Vietnam War took place between 1955 and 1975. Most of the soldiers fighting were young teenage men around the age of eighteen and nineteen years old. Like O’Brien many of these young men were pulled away from their families and life to fight a war they didn’t approve of or even know about. This had a strong affect on most of these men and O’Brien uses different ways to show how the Vietnam War affected them both physicallyRead MoreThe Things They Carried by Tim OBrien580 Words   |  2 Pagesdaydreaming and felt the pain of Lavenders death. He came to realize he was to blame for the death of Ted Lavender. Lieutenant Jimmy Cross’ mind was mixed with the emotions of both Martha and the death of Ted Lavender. While Lavenders body was being carried to the chopper, all Lieutenant Cross could think about was Martha. He was thinking about how he loved her more than anything, even more than his men. He believed Ted Lavender was dead because he loved Martha so much and could not stop thinking about

Capital Punishment. Capital Punishment Or Most Commonly

Capital Punishment Capital Punishment or most commonly known as the death penalty is one of if not the most controversial topic ever right now. The death penalty is the legal killing of a person who had committed a horrible crime. The United States government enforces the death penalty for crimes like treason, terrorism, espionage, murder, large-scale drug trafficking, and attempting to kill a witness, juror, or court officer. The first known use of the death penalty occurred in Jamestown Colony in 1608. During the period of the Revolutionary War, capital punishment was widely accepted, 162 documented executions took place in the eighteenth century. Prior to the 1890s, hanging was the sole method of execution in the United States.†¦show more content†¦A metal skullcap electrode is attached to the scalp and forehead over a sponge moistened with saline. An additional electrode is moistened with conductive jelly (Electro-Creme) and attached to a portion of the prisoner s leg th at has been shaved to reduce resistance to electricity. The prisoner is then blindfolded. The executioner is then signaled then pulls a handle to start the electricity. A jolt of between 500 and 2000 volts, which lasts for 30 seconds is given throughout the body. The current surges then turned off, at which time the body is seen to relax (DeathPenaltyInformationCenter). The doctors wait a few seconds for the body to cool down and then check to see if the person s heart is still beating. If it is, another jolt is then applied. This process continues until the prisoner is dead. Although still many people still sought after an even more humane way to execute. The gas chamber was introduced in 1924 by the discovery of the lethal cyanide gas. Gee Jon was the first person to be put through this terror. Guards tried to pump cyanide gas into his cell when he was sleeping, this could not be done because the gas was leaking through the cell walls, and so the â€Å"chamber† was construc ted. Currently present day five states use lethal gas as a method of execution, but all said states have lethal injection as an alternative method. A federal court in California found the lethal gas method to be a cruel and unusual punishment. The last use of the gas chamberShow MoreRelatedProposal Annotated Bibliography Assignment: Capital Punishment1255 Words   |  6 PagesProposal Annotated Bibliography Assignment: Capital Punishment Proposal Annotated Bibliography Assignment: Capital Punishment By: Richard Dilay Proposal I am proposing writing a research paper on the contemporary issue of capital punishment. While, capital punishment has been outlawed in Canada, it still remains a viable option in most parts of the World, including some areas of the United States. With the recent push by the Stephen Harper government, with their crime agenda initiativesRead MoreCapital Punishment : The Death Penalty931 Words   |  4 PagesCapital punishment, commonly known as the death penalty, is one of the most controversial subjects that divides the nation. When, why, and how did this barbaric practice begin? Understanding the history of capital punishment, the methods used, and the con’s of this immoral act will prove this form of punishment should be forever abolished! First, in order to understand how morally wrong capital punishment is, we must understand the history of this practice. According to www.deathpenaltyinfo.comRead MoreCapital Punishment and its Controversies 1434 Words   |  6 PagesCapital punishment uses death penalty as a form of punishment in many states and countries. It is a practice that has raised endless questions all over the world. Capital punishment or death penalty policy has changed in many countries overtime. Countries such as, New Australia, Zealand and 15 states in the US do not have capital punishment. One of the major concerns arising with capital punishment is because it causes ending of a human life. People and organizations of different backgrounds areRead MoreThe Merits and Pitfalls of Capital Punishment Today1482 Words   |  6 Pages Capital punishment is an age-old practice. It has been used in civilizations for millennia, and will continue to be used for millennia to come. Whether used for the right or wr ong reasons, capital punishment is unmistakable in its various forms. From hangings, to firing squads, to lethal injections, capital punishment and the associated proceeding have evolved over time. There have been many arguments against capital punishment, many of which still hold true. As capital punishment has evolved overRead MoreCapital Punishment Formal And Legal Foundations761 Words   |  4 Pageshappened in 1608.However, the capital punishment formal and legal foundations were not decisively instituted until later in the 17th century when early European settlers created permanent colonies in the new world after the1620s. In colonial America, the penalty of death was usually enforced on those who engaged in offenses such as murder, adultery, bestiality, witchcraft, and blasphemy. Even though, the colonies’ codification of laws and complementary punishments differed, most state codes were indicativeRead MoreEssay on The Benefits of the Death Penalty1109 Words   |  5 Pagesdeath penalty in 2004. Whether it had been by lethal injection, electrocution, gas chamber, hanging or even the firing squad was it the correct thing to do? This is a commonly asked question concerning this controversial topic. Should these criminals, murders, and rapists have be put to death? Is the death penalty a proper form of punishment? As Sellin stated, Whenever hurt is done you shall give life for life, eye for eye, tooth for tooth... (9). Is the death penalty morally wrong? Anti Death penaltyRead More Capital Punishment Essay1685 Words   |  7 PagesCapital Punishment Works Cited Not Included Capital Punishment was basically thought of for the good of society. The objective of Capital Punishment is to stop people from committing violent and offensive acts. Capital Punishment or the death penalty has failed however, to prevent or discourage crime. Moreover, it is cruel and gruesome. At present there are five methods of execution. The most commonly used form of execution is by lethal injection. In this method the convict is first injectedRead MoreThe Death Penalty Is A Morally Appropriate Punishment846 Words   |  4 PagesOne of the most controversial issues in the current century is the death penalty. In ancient times, actions such as speaking out against a King or the nobility were reasonable grounds to be â€Å"sentenced to death†. However, times have changed and most of society relegates this â€Å"ultimate penalty† to the most heinous of crimes such as capital murder. There is much debate about the ethical nature of the death penalty with contrasting arguments on both the far left and far right. Nonetheless, I believeRead MoreCapital Punishment Should Be Abolished1115 Words   |  5 Pagesless serious can result in jail time, house arrest, and/or having to pay fines. Crimes that are severe can lead to greater punishment, like spending lif e in prison. The most severe crimes can lead one to an equally severe punishment known as capital punishment. Capital punishment is the authorization to kill someone for the crime he or she has committed. Capital punishment, commonly referred to as the death penalty, should be abolished in all states because it can put innocent lives at risk, it costsRead MoreThe Death Penalty Is A Complex Issue924 Words   |  4 PagesCapital punishment is a complex issue with many different opinions and viewpoints. Deciding whether a person should be punished by death is not a trivial ordeal nor should it be treated as such. How do you know when a crime is punishable by death or not? â€Å"A popular bumper sticker says, ‘We kill people to show people that killing people is wrong’† (Carmical). This slogan misses the idea that the death penalty does not chastise people for killing, but for murder. Murder is the purposeful action of

Case Analysis Vasant Scribes Free Essays

CASE ANALYSIS VASANT SCRIBES Kamia -D10007 Ramanjot- D10016 Tushar-D10025 BATCH EX-PGP (2010-13 ) The case talks about a medical transcription company, Vasant Scribes and the challenges faced by it in terms of growth. The revenues and company had stagnated and had tried various methods to diversify into higher value added areas of medical billing marketing analytics that hadn’t worked. The case highlights the steps that were taken and the options available ahead. We will write a custom essay sample on Case Analysis: Vasant Scribes or any similar topic only for you Order Now Case Facts Vasant Chemicals Limited was the flagship company of the Vasant Group. After Being in the bulk chemical category for about 25 years, Mr. Chowdary, MD wanted to move into a new economy business. Vasant Scribes Ltd was the outcome of a Brainstorming by the promoter of Vasant Scribes, who had a desire to make a foray Into the IT services sector. With the help of consultants and internal reviews, the group Narrowed down on Medical transcription services as the main focus area to enter the Services business. Vasant Scribes transcribed about 100,000 lines of transcription per day. It had about 320 employees spread over 3 locations in Hyderabad. The Company also outsourced Some transcription work to franchisees in Vijayawada, Coimbatore and Kolkata. Phase 1: Initial years and growth pangs (1999-2001) The key challenges that the company faced during this phase were: 1. Establishing credibility in the US transcription market 2. Winning its first clients 3. Managing manpower and maintaining a redundant work-force. Phase 2: The years of rapid growth (2001-2004) In 2001, the company initiated a number of measures to improve marketing efforts, Including engaging the services of a US telemarketing services company. This strategy started showing results in the second half of the 2001. At the same time, the efforts in establishing a US based subsidiary and sending the COO to the US started paying off. Some of the key achievements of the company in this phase were as follows: This account catapulted Vasant Scribes from a small company to a Medium sized company 1. Wins of some medium sized clinic accounts. Most of the initial clients were a result of doorto-door campaigns. Subsequent wins were a result of references from these clients. 2. Winning a large account due to previous relationship and experience with the client. . Establishing sub-contractors in order to increase capacities without risk of redundant manpower. 1|Page Diversification Dilemma The idea to diversify was fueled by the desire to continue to grow rapidly while at the same time not exposing the company to the risks of continuing to operate in a single sector. There have been continuing discussions amongst industry players about th e changing face of medical transcription including the role of technology. Some of the key areas that were considered for diversification included: ? ppraisal transcription (being similar in nature to medical transcription) ? medical billing and coding (being a natural forward integration into a high-end Outsourcing business) ? legal transcription/outsourcing (unrelated business) ? voice mail transcription (being a natural extension to medical transcription) ? marketing analytics (unrelated business) Phase 3: Challenges of diversification (2005-2007) Pursue medical billing business. It was viewed as a natural forward integration of existing medical transcription business. The medical billing ervices were offered under a different brand name of Vantage billing services to distinguish it from Vasant Scribes, which had already gained repute as a medical transcription client. Medical billing industry ? ? ? ? Medical billing process were more complex, sophisticated technological support Risky affair High level of negotiation (CFO level involvement in contract ) Fragmented Industry Marketing Analytics business overview The job of a service provider was therefore twofold to demonstrate that they had the capabilities and to show the potential client that there was a need. e make say, $1 per person per hour, we make $5 per person per hour in the case of medical billing and nearly four times as much in marketing analytics. We believe that the company must Continue to grow on the value chain for growth and survival. † Vasant Scribes Today With the issue of continued sustenance in medical transcription temporarily put away, the company was now gripped with the challenges of growing the medical billing and Marketing analytics businesses. 2|Page Some of the key issues before the management were OR Problem statement 1. Should the company continue to pursue the medical billing business? If so, How should it attempt to grow it? In the past, the company had looked at Potential acquisition of companies to gain initial credibility. Should the company pursue this option? Or, alternately, should the company look to tie-up with a reputed medical billing company in the US (essentially repeat the same trick as with medical transcription)? 2. Should the company continue to look to grow in marketing analytics, or Should it temporarily defer the plans until the establishment of the medical? Billing business? If the company were to aggressively pursue the marketing Analytics business, what should be the strategy? 3. Finally, since medical transcription had become a very large and profitable Business, should the company concentrate all its energies on this, and deemphasize The growth and diversification plans? Analysis 1) Yes they should pursue medical business only as a short term goal (as a variance) till the MTs business boom up, it should continue to do business with the US medical billing companies for contractual business. ) Market analytics is very lucrative business but requires more deployment of Resources in the form of talent manpower, continues technological upgrade, knowledge hunting, Market analytics cover the scope of Business intelligence and analytic tools, Data warehousing platform software, Performance management and analytic applications which was very new to Vasant scribes . Manpower hired for Business could be used in Market analytics expansion scope . They should study the markets gather the resources to enter the analytics’ market meanwhile continue with the MTs Medical billing business. They should adopt GO TO MARKET STRATEGIES that depend on ever finer segmentation of target audiences by industry, region organization size. The momentum, Diversity size is huge in business analytics market annually 3) Vasant Scribe should deemphasize the growth in Medical billing services should focus on MTS Market analytics service, MTs would be have volume business Market analytics concentrated on high margin, the scope explore by Nasscom reviled big revenues generation source for Indian IT companies due to weaker going US employment. Thus creating win-win situation for both (US INDIA CO) . 3|Page How to cite Case Analysis: Vasant Scribes, Essay examples

Strategic Brand Management Creating and Sustaining

Question: Discuss about the Strategic Brand Management for Creating and Sustaining. Answer: Introduction The intense of competition and marketing decision in today's world turns out to be an important factor that leads to the success of the company. The management decisions and the marketing mix strategies are taken by the company do reflect in the four Ps of marketing mixes such as product, price, promotion and place. Significantly, these parameters can be controlled by a marketing manager that emerges in a different manner for overcoming the hindrances and threats of the company. The internal and external environment are over control at a stagnant point when these parameters are subsequently been revised, and steps are taken to take comparative measures. The gap is filled with strategic management tools and techniques that can enhance the overall companys success and market position (Kottler Kevin, 2012). It is reported that Qantas Airlines is one of the largest airlines in Australia and it enjoys the dominance in its local market (www.qantas.com, 2017). The airline carries passenger s to and fro from its country and within its country. But, the recent reports have witnessed the slow growth of the company in Australia which was met after the financial meltdown felt globally by the rival companies also. It has affected Qantas market position in the market share. This is a matter of concern which is sharply recognised in the market. This study mainly analysis the marketing mix strategies and the critics regarding the marketing mix (Kottler Amstrong, 2012). The main aim of the exercise is to analyse the target market, current market and even the marketing mix elements. So, the marketing mix of the company, that helps to consolidate the position of Qantas, is being evaluated. The Queensland and North Territory Aerial Services is now known as Qantas. The airlines is the oldest aviation company operating in Australia and second oldest among worlds airlines. Quan. The company operates more than 5000 weekly flights across Africa, America, New Zealand, Asia and Europe. It flies to more than 50 destinations globally. The company is even nicknamed by the customers and the clients as the flying kangaroo. It operates in the domestic area with the name of QantasLink that carries more than 1500 flights with a crisscross structure in the Australian continent (www.qantas.com, 2017). The low-fare airline and achieving customer satisfaction is the benefit that Qantas group has a name in the global market. The marketing strategies that are applied here may be a real advantage for the company in its success and development phase. The overall company employees more than 35,000 employees from worldwide and has the total revenue which is close enough to 15 Dollars Billion. T he year 2013 had less profit while compared to the last year (www.qantas.com, 2017). Now, the company is subsequently trying to achieve its market position with the marketing mix components by regaining its image and recognition in financial context. Marketplace and target audience The main markets that consist for Qantas are domestic and international passengers who are carried in many parts of Australia and even in the world. The airlines have an oligopolistic market with relative small clients and huge passengers in the market. The company serves around 30 million passengers annually in and out of the country (www.qantas.com, 2017).There is a cut-throat competition in the market, and this seems to be characterised with the huge market that Qantas operate with the market share. The Qantas airlines had enjoyed a huge profit in the market with 65% of market share. It had the monopoly in the market previously, but now due to severe competition, the airlines has to strive for success shortly. The major competitors of the company are Virgin Australia, Regional Express Airlines and Skywest Airlines (www.qantas.com, 2017). The target audience consists of the market segmentation that Qantas determine which is a complex structure although and based on these segments, it has varied needs that can be fulfilled by the company. The segment adopts the behavioural segmentation for target market selection, and the company provides services to its customers that are comfortable and have topmost world class in quality and service (www.qantas.com, 2017). There comes another approach that has ranked towards the top airlines which are safety and stylish airlines. Passengers are likely getting attracted towards the stylish look and as such safety approach which tends to formulate the target audience. The business travellers are the target audience who are travelling in Australia or outside the country. Again, there is a segment that is broken down with another field such as conference travellers, routine travellers or even emergency business travellers (Chen, Su Lin, 2011). The leisure travellers are mainly targeted by the company. The target audience of the company does not hesitate to pay for the services and the luxuries that are provided by the airline (Mooradian, 2012). It has even a customer loyalty program which is carried by the company known as Qantas Frequent Flier. The program helps to know about the effective ways in travelling which are drawn for the business travellers. Marketing Mix The elements of marketing mix include the Product, Price, Place and Promotion carried out by Qantas help to make marketing decisions (Zeithaml, et, al., 2009). Following are the elements of marketing in detail while determining the importance of marketing in the global market. An immense importance is given by Qantas to the product planning in an increasingly competitive market. The products are mainly crafted for the new customers, and this holds the market position of the company (www.qantas.com, 2017). In context to the profitability index, it is important to look over to the high priority of the products and services that the company offers in the market to the customers. The product of the Qantas Airlines does include the passenger travelling service and accommodation and freight containers. There are premium arrangements that are provided by the airlines. The services provided are first class, business international class, international economy and even premium economy (Roosta, 2009). As such the seating arrangements are different with the services provided by the company. In flight services, amenities and meals are provided by the company in each class. With this, the domestic flights have some separate economy and business class which operates with the flight passenger and entertainment services. The product features are provided by the company which would help customers to describe the importance and value of product or services. Qantas thus tries to augment with the better services and product to the passengers (OSullivan, et, al., 2011). There are other amenities that help for the business class to augment its products. Moreover, the airlines even provide the online services whether it is booking or finding some information regarding the flights and the services that it provides to the general public. The company now tries to add the benefits of more travelling aircraft to operate easily with the better services for regular intervals. The entertainment services and other amenities by the company may help to boost the customer's interest and attract them with the extra features of the services and products of the company (Kapferer, 2008). The connecting flights are provided by the company, and this helps to make up customers mind to not shift the other airlines while travel ling for the business and conference purpose. Varied time is saved by the customers, and this would help in providing the frequent advantage to the company. The frequent flyer program is conducted by Qantas, and this is most popularly started by the Qantas airlines for better information to the passengers (McCharty, et, al., 2011). Brand loyalty is again achieved when the products of the company are satisfactory, and the company earns a huge profit while maintaining the brand with the services it provides to the customers. As such brand loyalty has been achieved when the value satisfaction is achieved, and the customer's goals are satisfied by Qantas. At this moment, there are products that the company has given which are varied and the services that help to engage the customers to opt for Qantas airlines. Brand awareness is necessary as such the company creates an interest in advertising its products in the market (Iranzadeh et al. 2012). The company has one of the most brand names in the airline industry that attracts the millions of passengers who have travelled by the airlines and have made a cognitive difference while comparing the Qantas airlines with other airlines. There are again some features such as the company history, slogan and company logo that fits in with the competitive advantage that is felt by the passengers (Cravens Nigel, 2009). Qantas uses the cost plus margin when determining the pricing system for its airlines (www.qantas.com, 2017). The more the demand for the product, the higher are the prices for the product. This again is a simple rule, but many rival companies try to achieve the market with simple pricing method and maintaining the price as per the competitors pricing. There are even competitive pricing methods that are used by the companies to compete with the price strategy in the competitive market while achieving competitive advantage. While penetrative pricing method is evenly used at times by the company for low-cost advantage. There are price discounts that are portrayed and the offers which help to maintain the customer. Customer retention is the main goal, and this is achieved by the company while lowering the price and providing the facility to the customers (www.qantas.com, 2017). The new destinations have different prices which have low pricing structures. The frequent flyer program has o ffered the company with some offer of getting the customer benefit. The prices include the cost and the other services that the company has to add to the main product or service expense (Chattopadhyay et al. 2010). All the given overheads can be calculated, and if possible, the pricing system is applied in recession with low cost and high customer satisfaction and customer benefit. There are some ways when the company wants to promote the products or services in the market. It comes with the media agency or the social media activity. The advertisements are meant when it comes to radio, TV, billboards, internet advertisements, magazines and brochures. The main purpose is to provide the product and service awareness to the general public with the purpose of product promotion and branding as the main criteria. There are even direct marketing techniques that can be used directly to send some messages to the general public (www.qantas.com, 2017). Qantas applies this in general, and the public is aware of the products and the services that are meant to give a subsequent advantage. There are sales promotions that are mainly used for the low seasons and other direct selling that can be used for the passengers of the corporate class (www.qantas.com, 2017). Social networking blogs, mail marketing, etc. do get a closer impact to the customers with some offers and discount s. There are some PR activities, event, art, entertainment programs and sports that involve the customers to engage into the Qantas airlines and try to use the products (Lovelock Wirtz, 2011). There are direct sales that are conducted by the Qantas airlines, and these are countered at the specific airports. With this, there are some retail outlets that engage in the ticket sales. More and more used is the internet services through which online booking is possible as easily as saving the time and money at the comparative level. The company website plays an integral role because online ticketing is an easy go for passengers rather than meeting the personnel and confirming the tickets. So direct market is less used for this purpose (Frosen, et, al., 2013). The market now is online, and this is the advantages that other airlines do give to its customers and passengers while feeling free with the concerned promotional measures at the same time. Even mobile phones and telephones are used to book tickets on an easy go. Travel agents are another options that are used by business class passengers. The travel agents are like intermediaries between the company and the customers, so t he broking charges are applied at this end, rather the benefits are higher than what it looks like (Grey, et, al., 2002). In the year 2012, Qantas and Emirates have got into a joint venture alliance for the future growth. In the circumstance of the similar statement, Chattopadhyay, Dutta Sivani (2010) asserted that the partnership was formed with a contract of next 10 years. It has been inferred that the Qantas international operations has lost $450 million in 2011, due to intense competitions, high fuel prices, economic downturn in the European and US markets and restructuring costs. Various analysts believe that the partnership with Emirates could generate an annual earnings uplift of A$80m-A$90m for Qantas. Moreover, the partnership will assist Emirates to tap the corporate market in Australia, which is a target of rival brands including Abu Dhabi-based Etihad In the framework of the present statement, OSullivan, et, al. (2011) asserted that Qantas might have attained a profitable position and managed to retain its staffs with effective efforts. In the year 2015, the management of the specific company has included its shareholders and employees in its annual general meeting after its dramatic turnaround from huge corporate losses. On the contrary, Dutta Sivani (2010) stated that over 40 % of staffs working part time on wages have claimed to leave many below the poverty line. Moreover, 70% of staffs reported that pay is not sufficient to meet the costs while over three-quarters, which prohibits retiring even at the age of 65. Quantas has considerably improved its service quality. The body languages of the staffs and even the cabin crews have become firm and polite. The brand is offering exceptional loyalty building service by using the customer data. The airline has a dedicated team to manage the social media channels and respond to the customers queries and post in real-time. The team monitors on the customers behaviors and online comments, based on which real-time responses are provided to build one-to-one relationship with the customers. Customers always prefer a neat and clean environment, especially in the aviation sector. Therefore, it is very important for the brands operating in the specific sector to maintain a clean and hygiene measures to maintain good customers experiences. Qantas Airline has considerably worked on the above aspect and managed to maintain a clean and environment friendly environment. Moreover, in 2013, the brand has introduced a new uniform to create a pleasing impact on its customers. Dacko (2008) mentioned that customers require witnessing some visual changes to rely on the services quality. Therefore, the changes in uniform pattern have been a physical evidence for the brand to ensure the customers about its service improvements. Market mix strategies While considering and comparing the time of inception of Qantas, which is around hundred years ago the airlines has been among the leading airlines in the world because of the products and services it provides to its passengers. It has previously been ranked among the world class flights that provides world class service. The Qantas has now faced a severe issue while it has its roots sinking due to some or the other reason. The route that the airline industry provides has some destinations all over the world. So the best use of marketing mix strategies is implemented by the company. The connecting routes are now available and it is an easy going way for the passengers to travel to a distinct place within Australia (www.qantas.com, 2017). Customer relationship marketing is a consistent tool that helps the company to achieve its position in the market and helps to intelligently craft the airlines. Transparency and company messages are again the steps that adopt in the airlines. So the recent turmoil has subsequently harmed the company, and the best strategies are used by the airlines to compete in the world. The marketing mix technique would eventually be a success when a customer relationship is maintained, and services are provided in a distinct manner to the customers. The products and services must have a differentiation feature and can attract the customers while this can be a distinct feature to increase the sales volume of the company (Michael Grewal, 2008). High demand can be achieved by the company, and brand loyalty can be maintained by the customers if there are discounts, offers and other promotional measures that the company tries to add as an advantage to the product specification (Dacko, 2008). Consistency and customization are very important. Flight delays should subsequently be reduced to zero; this will help to achieve the benefit in an increase in sales volume and profitability (Farahani, 2013). Recommendations Brands have the tendency of tracking customers responses while the transition of improving the service standards. After receiving positive results, the customer care units get reluctant and fail to carry out the method. Thus, brands again loose out its potential customers once again. Qantas has managed to improve its customer experience with better service offerings, thus, the brands requires being persistent in its effort. Technical maintenance It is very important for the airlines brands to ensure that its IT (Information Technology) unit is on the right track. Presently, with the several online facilities, the customers are getting highly inclined towards online operations. Majority of the brands seem to lose out customer base due to inefficient IT support. The customers prefer booking s tickets through the dedicated corporate and online portals of the airlines. Hence, in case of technical and server slow down issues, the customers would feel irritated and look for a better flight option. Hence, it is very important for the IT department to maintain its performance in terms of technicalities and also to be aware of the technical upgradations. Different software are implemented by the airlines brands to simplify customers efforts, thus, it is very important to stay updated to sustain in the volatile market. Conclusion The marketing mix strategies are applied by Qantas airlines while providing best products and services to its customers. The four marketing mix elements such as Product, Price, Place and Promotional measures are analysed and rendered by the company to make the current position of the company stronger as before. These can be revised by measuring the success and the failure criteria. 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